Two Kids From Brownsville Brooklyn....
One with an keen eye for fashion and one with an keen skill for business, came together in 2012 to create the start of an empire. Denaro Puro was founded in 2016, while growing out of an earlier project M.O.T.H. Designs which had its successful start in 2012.
Like always most people ask what does Denaro Puro mean, or stand for?
It’s simple “PURE MONEY” in the Italian Lingo.
The designers of Denaro Puro have a strong perception when it comes to their designs, everything has to be different from what’s trending now. Its like a catchy song hook it has to stay embedded in the minds of those who wear it.
“We want people to love our brand and be about the brand at the same time”
Denaro Puro’s creations consist of destroyed denim, distressed tees, hand painted designs, and fabrics with a very unusual and unique look.
Denaro Puro does not follow the traditional fashion rules nor abide by the seasons. Whatever design comes to the mind makes the cut for a new collection. Releasing one of kind items or sometimes just “ONE ONLY”.
Denaro Puro, is a brand but more than a brand, it’s a design, a movement, a fabric turned into unique garment, an idea, quality, opportunity, a personality, it’s Denaro Puro!!
Many of our designs are created off of inspiration and hard thinking putting many pieces together to look a certain way.